
ASSURANCE
Industry knowledge of plotter for corrugated boxes
So important is this corrugated cardboard to the development of the fourth Industrial Revolution that the global brown-box-making industry is predicted to be worth $204 billion by 2023, up from $169 billion in 2017. This is driven largely by the growth in global e-commerce, particularly in the developing world. For example, India’s e-commerce industry is projected to rise from $38.5 billion in 2017 to $200 billion by 2026.
Beyond its environmental credentials, the “humble brown box” also makes an excellent sales and marketing tool. It can be printed on, so companies can easily get their branding and messages in front of consumers.
Modern box-making machinery is highly agile, which means the size and shape of boxes can be changed at high speeds and for different quantities. Coupled with the ability to make boxes of any hue using colored dye, this agility offers the potential for greater personalization of consumer orders.
Goods can arrive in boxes that have plain exteriors and colorful interiors, or even be emblazoned with the customers’ names – a boon especially for those buying expensive, high-quality goods such as jewelry or phones.
By further developing the potential of these technologies, box makers are able to help their retail clients win the attention of ever-more distracted consumers, thereby setting themselves apart within their own fast-growing market.
As the size of the e-commerce industry continues to grow, remember to think of the internet era’s unsung hero the next time a package lands on your doorstep – and recycle it when you’re done.